The Myth of Perfect Pricing Data
Artificial intelligence is changing the conversation around pricing.
Every week brings another announcement about AI-powered pricing optimization, predictive analytics, dynamic pricing engines, …
Monetizing urgency: protecting the value of speed
In industrial markets, urgency is often treated as an operational challenge rather than a commercial opportunity.
When a customer calls with production down and revenue at risk, the instinct ins…
AI Is Commoditizing SaaS: How to Protect Differentiation and Rethink Pricing
AI is changing the economics of software companies. Capabilities that once justified a premium are increasingly available through general-purpose models and agents at a fraction of the cost. As the…
Engineering Is Not Free: Separating Development from Production Pricing
In complex OEM relationships, significant value is created long before production revenue begins.
Engineering teams analyze applications, iterate designs, conduct validation testing, and often s…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
