Why Pricing Initiatives Stall Before They Start
Have you ever kicked off a pricing initiative with real momentum, only to watch it quietly die in committee months later? Having worked with a number of B2B clients across a wide range of industrie…
Why Good Decisions Die Under Pressure
In my experience, one of the hardest jobs of leadership is separating predictable resistance from new information.
The distinction sounds simple. In practice, it rarely is.
Microsoft recently…
Pricing by Customer Size vs. Customer Potential: Why It Matters
Customer segmentation can be very nuanced, incorporating elements of product, geography, buying behavior, needs, etc. Those with a less sophisticated approach often segment customers based on…
Moving beyond hourly rates: pricing professional services in an AI world
As AI becomes more common in the business world, it’s increasingly capable of taking over low-complexity work. The kind of work some professional services firms have historically billed by the hour…
Subscribe Below
Recent Articles
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
