Holden Advisors is a team of change agents and subject matter experts in the B2B pricing and sales performance development space. We are on the frontlines of helping companies understand their unique financial value and develop their capabilities to go to market based on the difference they make for their customers. We specialize in developing value capabilities, building cross-functional alignment, and an understanding of business value to transform go-to-market strategy, to set and get prices, and enable breakout growth. We fuel transformative growth for our clients with our proven methodology driving improvements in close rates, ROS, margins and internal cooperation to enable breakout growth.
Organizations moving towards a value culture must focus on specific pricing capabilities and activities. Pricing occurs at two levels: strategic and tactical. Each must be addressed with equal tenacity to achieve an effective and sustainable pricing power.
Discounting rules & management
Metrics, performance & monitoring
Quantified ROI & targeting tools
Buyer analysis & responses
Coordination & Monitoring
Differentiated by value
Skim, neutral, penetrate
Aligned to value segments
Aligned to value
Metrics & price fences
Increase price Realization
Align prices, offerings & customer value
Our trusted partners are firms and individuals with unique and specialized skills we call in to work with us on projects when needed. Our relationships are non-contractual and non-financial. These are people who do good work in their respective areas, and we recommend them to our clients.
SwissVBS is a Brandon Hall Award of Excellence winner and full-service digital learning, design and production agency, focused on providing value at every step of the learning journey. They leverage their suite of offerings to create industry-leading, customized learning solutions that drive meaningful change in behavior and performance.
Qvidian Sales Playbook aligns your sales enablement tools with your customer’s buying cycle and presents them to your salespeople within the context of a deal. Close more deals and increase the effectiveness of your sales team with Qvidian’s cloud-based applications, used by some of the world’s largest and most successful corporations.
The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. We do this by providing a multi-platform forum through which exceptionally talented and creative experts can exchange cutting edge pricing strategies, tactics and technology. In short, we connect great ideas with great people. PPS produces three major annual pricing conferences in Europe and North America.
Counselors for antitrust, pricing and distribution, as well as branding, licensing, intellectual property, strategic alliances, supply relationships, complex contracts, advertising and new product development.
Proud Sponsors of the Chief Sales Executive Forum.