Holden Advisors - Trusted partner to global organizations

In recent years, the word value has become almost meaningless. This watered-down version of value frustrates anyone striving to improve sales effectiveness and overall business results. We know customers want value. But, what does that mean exactly? Real value is simple. If what you deliver creates measurable financial impact that is relevant and meaningful to your customers, then you deliver… Read More

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We meet and work with sales managers all over the globe and a question we are asked frequently is, “Why can’t my sellers close the deal?”  It is an important question to consider, but we must first establish a few assumptions. Sellers want to close the deal – it’s how they get paid and makes them feel great! Closing is… Read More