If Value Falls in the Woods

Posted 03 Mar, 2017 | Posted in: Pricing | Tagged: ,
Travis UmplebyWritten by Travis Umpleby

If a tree falls in woods, and no one is around to hear it, does it make a sound?  After listening to a presentation in which the speaker claimed value didn’t exist until the customer recognized it, I thought about this age old question a bit differently. Let me ask it again, but this time insert one key phrase: If… Read More