Thinking vs. Reacting in Pricing

Posted 13 Aug, 2015 | Posted in: Pricing | Tagged:
Reed HoldenWritten by Reed Holden

From: How Fiat Chrysler ‘Got Smart on Pricing‘ USA Today August 10, 2015 This is a great article with an important message: Think about your pricing.  Fiat Chrysler merged in 2014 and Fiat’s CEO, Sergio Marchionne took over the struggling auto maker.  At the time, their profits were half of their cross-town rivals, Ford and GM.  So Mr. Marchionne decided to… Read More