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Posted 13 Apr, 2017

The software division of a large financial services company had developed exceptionally high value products and services, but was suppressing prices in order to sell against much lower-value competitors. We quantified the offering’s value to its customers, structured offerings to protect the high-value elements, and developed a methodology for setting and raising prices. After 18 months, revenues had grown more than 80% and margins had tripled.

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