Holden Advisors’ Management Team is the source for some of the most cutting-edge pricing and negotiation thought-leadership across the globe.

Their strategic direction for Holden Advisors focuses on generating the most transformative content possible, fostering breakout growth for our clients, and utilizing the latest technologies, evolving go-to-market strategies around the world.

Erin Cihak

Director, Consulting Services

Erin is Director, Consulting Services. Erin’s focus is delivering a positive bottom-line impact to Holden’s SaaS and professional services clients through strategic and tactical pricing actions.  She previously held pricing… Read More

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Brian Doyle

Vice President

Brian is Vice President at Holden Advisors.  In his role, Brian improves his client’s revenue and profitability through the building of cross-functional, strategic relationships and then leads his team to… Read More

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Carolyn Holden

President & CEO

Carolyn leads Holden Advisors and focuses her efforts on client management, growth, and commitment to the firm’s core values. With a proven record in strategic planning, business development and growth, Carolyn… Read More

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Reed Holden

D.B.A., Founder & Coach

Dr. Reed K. Holden, Founder of Holden Advisors, is a world-class pricing expert who helps clients build go-to-market strategies to drive price leadership, selling backbone and profitable growth. Dr. Holden… Read More

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Patrick McCullough

Director, Marketing

Patrick is responsible for commercializing the firm’s vast array of intellectual property across a range of delivery models to best meet client needs. Prior to joining Holden Advisors, Patrick spent… Read More

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Adele McLean

Vice President

Under Adele’s leadership, companies have experienced profit gains and improved performance results including: moving the profits of the largest division of a multi-national conglomerate from last place to first place;… Read More

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Chris Mitchell

Vice President

Chris has over 25 years of experience in sales tactics and strategy development, sales management consulting, marketing alignment, sales process, and performance improvement. She has been devoted to marquis brands… Read More

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Tim Mullane

Vice President

Tim is Vice President at Holden Advisors. Tim brings a unique perspective to business development as he has a background as both a client of and sales leader for professional… Read More

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Joanna VanDeWater

Director, Sales Performance

Joanna contributes over 20 years of organizational effectiveness and development expertise with a distinct emphasis on commercial transformation, sales enablement, and business process management. Her sales excellence strategies have consistently… Read More

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