Holden Advisors’ Management Team is the source for some of the most cutting-edge pricing and negotiation thought-leadership across the globe.

Their strategic direction for Holden Advisors focuses on generating the most transformative content possible, fostering breakout growth for our clients, and utilizing the latest technologies, evolving go-to-market strategies around the world.

Reed Holden

D.B.A., Founder & Coach

Dr. Reed K. Holden, Founder of Holden Advisors, is a world-class pricing expert who helps clients build go-to-market strategies to drive price leadership, selling backbone and profitable growth. Dr. Holden… Read More

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Carolyn Holden

President & CEO

Carolyn leads Holden Advisors and focuses her efforts on client management, growth, and commitment to the firm’s core values. With a proven record in strategic planning, business development and growth, Carolyn… Read More

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Tim Mullane

VP, Business Development

Tim is Vice President of Business Development. Tim brings a unique perspective to business development as he has a background as both a client of and sales leader for professional… Read More

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Chris Mitchell

Vice President

Chris has over 25 years of experience in sales tactics and strategy development, sales management consulting, marketing alignment, sales process, and performance improvement. She has been devoted to marquis brands… Read More

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Adele McLean

Vice President

Under Adele’s leadership, companies have experienced profit gains and improved performance results including: moving the profits of the largest division of a multi-national conglomerate from last place to first place;… Read More

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Alison Yama

Senior Director, Product and Service Management

Alison leads Holden’s go-to-market efforts for digital products and services.  She brings two decades of marketing, sales, client, and leadership experience to the firm. Known for her practical, creative and team-based approach,… Read More

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Joanna VanDeWater

Sales Performance Business Director

Joanna contributes over 20 years of organizational effectiveness and development expertise with a distinct emphasis on commercial transformation, sales enablement, and business process management. Her sales excellence strategies have consistently… Read More

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