James Wilton, Vice President and lead of Holden Advisors’ pricing practice, has spent the last 10 years helping clients capture value through pricing. He has deep expertise in all areas of pricing strategy across industries, and specializes in Tech & SaaS pricing, and in monetizing new products, innovations and startup businesses. James is extremely passionate about the power of pricing to accelerate revenue growth as well as drive profitability.
Prior to joining Holden, James was a Senior Expert at McKinsey & Company and led the pricing service line for “Fuel” – McKinsey’s practice for serving fast-growing tech companies. He also served as the Head of Strategic Pricing for RELX Group.
James holds an MSci from the University of Cambridge, and an MBA from Columbia Business School.