One of our universal truths here at Holden Advisors is that there is one purpose for pricing in any organization. Do you know what it is? We hope you do. If you don’t, it is one of the things you will learn from our trailblazing pricing team as they blog about how to achieve breakout revenue (and profit) growth, finding short term pricing wins and long term growth, along with actionable tactics for prime profitability. We hope you will enjoy this dynamic corner of the website as much as we do.

Oh, and that one purpose for pricing: profit.

What Gets Measured Gets Done

Posted 01 Dec, 2016 | Posted in: Pricing, Pricing Analytics Blog | Tagged: ,
Mayuresh SaravanakumarWritten by Mayuresh Saravanakumar

One of our large, multinational clients was aggressively addressing the discounting culture pervasive in the organization. With various verticals, multiple product lines and more than 10,000 customers they were struggling to measure the effectiveness of the various pricing initiatives and identify areas to prioritize efforts for maximum impact. Because of the magnitude and complexity of the organization, they got stuck in the… Read More

Your Customers Want You to Grow with Them…Just Listen!

Posted 11 Nov, 2016 | Posted in: Pricing | Tagged: ,
Saad ShahzadWritten by Saad Shahzad

Every company that we have worked with wants to grow. They set growth targets and communicate it to their shareholders. Achieving these targets can mean make or break for the organization. At times, we see companies become overwhelmed with options in their pursuit of growth and while under immense pressure from shareholders, seem to be standing still versus moving forward…. Read More

The Epitome of Executive Support for Pricing

Posted 04 Nov, 2016 | Posted in: Pricing | Tagged: ,
Adele McleanWritten by Adele Mclean

From: Inc.  Elon Musk Shows How to Be a Great Boss in 1 Simple Letter Recently I recorded a Pricing Podcast with the Professional Pricing Society all about the need for executive support for pricing transformation.  So I can’t even begin to tell you how happy I was to see Elon Musk’s letter to his employees affirming Tesla’s  ‘no negotiation, no discount’ policy. His… Read More

Thinking vs. Reacting in Pricing

Posted 13 Aug, 2015 | Posted in: Pricing | Tagged:
Reed HoldenWritten by Reed Holden

From: How Fiat Chrysler ‘Got Smart on Pricing‘ USA Today August 10, 2015 This is a great article with an important message: Think about your pricing.  Fiat Chrysler merged in 2014 and Fiat’s CEO, Sergio Marchionne took over the struggling auto maker.  At the time, their profits were half of their cross-town rivals, Ford and GM.  So Mr. Marchionne decided to… Read More