The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyReed Holden
Reviewed 14 Feb, 2018
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Sixth Edition by Thomas T. Nagle and Georg Muller, 2018, Routledge, New York, NY. In college texts such as this one, the game is to make small changes, release a new edition, and kill the used book market. My question in reviewing this book was whether the changes justify you running out to buy one if you already have one of the earlier editions. My conclusion is yes, it is.
The authors have included sufficient new thoughts and processes around pricing strategies and tactics to justify the purchase. I like the way they reorganized content to provide a more thoughtful process of pricing and analytics. Sure, they still have some of the previous content and examples, but enough new information has been added to justify a re-read.