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The Experience Economy: Work is Theatre & Every Business a Stage

By B. Joseph Pine II and James H. Gilmore, 1999, Harvard Business School Press, Boston, MA

Reviewed 25 Sep, 2009

This book has an interesting discussion about the difference and value of viewing a service businesses as a more theatrical “experience” business. It’s a good read for all services business and has good insights for how BTB companies can better relate to its customers and intermediaries

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