Why Cost-Plus Pricing Is Holding Industrial Companies Back
Cost-plus pricing feels safe. It is simple, logical, and easy to defend internally. Take your cost, add a margin, and you have a price. But in today’s industrial markets, that simplicity comes at a…
The Myth of Perfect Pricing Data
Artificial intelligence is changing the conversation around pricing.
Every week brings another announcement about AI-powered pricing optimization, predictive analytics, dynamic pricing engines, …
Monetizing urgency: protecting the value of speed
In industrial markets, urgency is often treated as an operational challenge rather than a commercial opportunity.
When a customer calls with production down and revenue at risk, the instinct ins…
AI Is Commoditizing SaaS: How to Protect Differentiation and Rethink Pricing
AI is changing the economics of software companies. Capabilities that once justified a premium are increasingly available through general-purpose models and agents at a fraction of the cost. As the…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
