How to build pricing power in the age of Gen AI
If you’re a CEO in SaaS, you’re feeling the pricing pressure. You’ve invested in AI, pushed to create new features, and pressed the team to innovate quickly. Then your CRO calls to say there’s a ne…
How to break out of the cost-plus pricing trap
Cost-plus pricing still has a stronghold in a lot of B2B companies – and for good reason. It’s clear, it’s simple to explain and defend, and it’s predictable. When tariffs or input costs change, pr…
Winning with value when procurement plays hardball
When looking at your pricing, think about it through the lens of price setting and price getting.
Price setting is where you evaluate what to charge for your product or service based on th…
Fix the kitchen well before you list: Private equity pricing renovations
When M&A activity is hot, deals move fast. It reminds me of the housing market a few years ago, when people were buying homes after a five-minute walkthrough or sight unseen via staged realtor …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
