Negotiation Skills for Customer Facing Teams on the Go

Holden Advisors introduces Backbone BASICS, a ground-breaking digital learning solution for large, global organizations looking to speed transformation to price negotiating confidence. Offered as part of our Negotiating with Backbone lineup, Backbone BASICS will ensure the skills and tools are at a salesperson’s fingertips to build price negotiating confidence in your customer facing teams and quickly impact revenue and profits.


With less time out of the field, and a focus on the immediate, practical application of the Backbone framework, Backbone BASICS will help your team win at higher prices by:

  • Preparing customer facing teams for procurement’s “buzz saw”
  • Decoding buyers’ true intentions
  • Reducing discounting with effective negotiation tactics
  • Building internal support to drive sales excellence

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Benefits of Backbone BASICS

The online modules were some of the best I have seen... well done!

Senior Sales Account Manager - Manufacturing