Holden Advisors’ Management Team is the source for some of the most cutting-edge pricing and negotiation thought-leadership across the globe.

Their strategic direction for Holden Advisors focuses on generating the most transformative content possible, fostering breakout growth for our clients, and utilizing the latest technologies, evolving go-to-market strategies around the world.

Carolyn Holden


Carolyn leads Holden Advisors and focuses her efforts on client management, growth, and commitment to the firm’s core values. With a proven record in strategic planning, business development and growth, Carolyn… Read More

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Reed Holden

D.B.A., Founder & Coach

Dr. Reed K. Holden, Founder of Holden Advisors, is a world-class pricing expert who helps clients build go-to-market strategies to drive price leadership, selling backbone and profitable growth. Dr. Holden… Read More

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Brian Doyle


Brian is President at Holden Advisors.  In his role, Brian improves his client’s revenue and profitability through the building of cross-functional, strategic relationships and then leads his team to deliver… Read More

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Adele McLean

Vice President, Digital Strategy

Under Adele’s leadership, companies have experienced profit gains and improved performance results including: moving the profits of the largest division of a multi-national conglomerate from last place to first place;… Read More

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Mike Cannestra

Vice President

At Holden Advisors, Mike is dedicated to helping clients improve their pricing practices with a focus on getting closer to the customer. Mike’s former role as WW Pricing Director in… Read More

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Patrick McCullough


Patrick is responsible for commercializing the firm’s vast array of intellectual property across a range of delivery models to best meet client needs. Prior to joining Holden Advisors, Patrick spent… Read More

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