Holden Advisors’ Management Team is the source for some of the most cutting-edge pricing and negotiation thought-leadership across the globe.

Their strategic direction for Holden Advisors focuses on generating the most transformative content possible, fostering breakout growth for our clients, and utilizing the latest technologies, evolving go-to-market strategies around the world.

Carolyn Holden

CEO

Carolyn leads Holden Advisors and focuses her efforts on client management, growth, and commitment to the firm’s core values. With a proven record in strategic planning, business development and growth, Carolyn… Read More

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Reed Holden

D.B.A., Founder & Coach

Dr. Reed K. Holden, Founder of Holden Advisors, is a world-class pricing expert who helps clients build go-to-market strategies to drive price leadership, selling backbone and profitable growth. Dr. Holden… Read More

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Brian Doyle

President

Brian is President at Holden Advisors.  In his role, Brian improves his client’s revenue and profitability through the building of cross-functional, strategic relationships and then leads his team to deliver… Read More

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Aaron Fransen

Vice President

As Vice President at Holden Advisors, Aaron is responsible for ensuring that his clients have the knowledge, information, and tools necessary to deliver their products and services with maximum value… Read More

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Jeet Mukherjee

Vice President, Pricing

Jeet Mukherjee, Vice President of Pricing, is armed with over two decades worth of global experience in management consulting, strategy, analytics, marketing and pricing. He holds an MBA from Boston… Read More

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Mike Cannestra

Vice President

At Holden Advisors, Mike is dedicated to helping clients improve their pricing practices with a focus on getting closer to the customer. Mike’s former role as WW Pricing Director in… Read More

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Adele McLean

Vice President, Digital Strategy

Under Adele’s leadership, companies have experienced profit gains and improved performance results including: moving the profits of the largest division of a multi-national conglomerate from last place to first place;… Read More

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Mechell Hoxie

Senior Director

Mechell serves as the Senior Director of Sales Strategy. She brings over 20+ years of sales, strategy and sales effectiveness coaching with fortune 300 companies resulting in real time impact… Read More

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Patrick McCullough

Senior Director

Patrick is responsible for commercializing the firm’s vast array of intellectual property across a range of delivery models to best meet client needs. Prior to joining Holden Advisors, Patrick spent… Read More

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Pete Morelli

Senior Director

Pete is a Senior Director at Holden Advisors. He is a curious and pragmatic B2B commercial leader who partners with clients to identify and monetize high-impact top line and EBITDA… Read More

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Adnan Akbari

Director

Adnan Akbari, Director of Pricing at Holden Advisors, is responsible for helping clients grow by realizing the full potential of their offerings. Prior to joining Holden Advisors, he spent the… Read More

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