Holden Advisors

Profitable Growth for Global Organizations

Don't Give Away Your Value. Win at YOUR Price.


Know your customer Find Out More


Kick the discounting habit Find Out More


Negotiate with Backbone to win Find Out More


We live for it.  Our clients love the challenge of moving their organization forward, building new capabilities, and the payoff of breakout growth.  That’s why they work with us.

Collaborative teams and actionable insights drive results:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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