OUR MISSION IS CLIENT IMPROVEMENT.
YOUR IMPROVEMENT.
We live for it. Our clients love the challenge of moving their organization forward, building new capabilities, and the payoff of breakout growth. That’s why they work with us.
Collaborative teams and actionable insights drive results:
120% uplift in profits and 100% customer retention after a price increase 
$65M in revenue improvement from one customer negotiation 
$450M growth in operating income by implementing a new approach to pricing high-value products Value-Based Pricing
Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.
Learn MoreSales Effectiveness
Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.
Learn MoreAbout Us
Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.
Learn More