You’ve built your processes.

You’ve implemented your software or SaaS tools.

You’ve seen some improvement, but you know there’s more to be had.  Now what?

Customer Value

Value has the power to align sometimes disparate functions within an organization, keep companies out of the commodity trap, and arm sales with the information to thwart Poker Playing procurement pros.  In short, it’s the antidote for today’s most challenging business issues.

Holden Advisors has dedicated the past 15 years to helping clients build value cultures which result in the transformation, acquisition, or retention of profitable customers.  How can we help your organization build a value culture?

Value Pricing Consulting:

Holden’s Value Transformation ConsultingSM  leads the way to understanding the value you deliver to customers using an outside-in approach.  Using this customer-based foundation, our team can create strategic pricing and insightful tactics for market-leading profitable growth.

Our teams also embed value capabilities into your organization as we work with a core team to identify and quantify your differential value, define good-better-best offerings aligned to value, price offerings to take a fair share of that value and develop sales tools that communicate value in terms credible to customers. Your team will work side by side with our consultants so at the end of the project, your team owns the capabilities, not a presentation deck.

Our time-tested approach drives:

Holden Advisors - Trusted partner to global organizations Enhanced cross-functional alignment so you can get the best thinking from all your teams
Holden Advisors - Trusted partner to global organizations Improved pricing discipline
Holden Advisors - Trusted partner to global organizations A practical, not theoretical, approach to value-based pricing
Holden Advisors - Trusted partner to global organizations Ultimately, market-leading margins

Value Workshops:

Holden’s Value Transformation WorkshopsSM  build internal capabilities around understanding value and beating the competition in your target markets. Using a three phased approach, we build on your internal expertise and experience by adding in the customer perspective to business practices to drive profitable growth.

We embed value capabilities into your organization to identify and quantify your differential value, define good-better-best offerings aligned to value, price offerings to take a fair share of that value and develop sales tools that communicate value in terms credible to customers. Our interactive workshops teach your team core value techniques, using your own customer and actual deals as case studies to make learning real and actionable. We have optimized our workshops to be efficient and effective, respective of the demands on your staff.

Our time-tested approach drives improved ROS, higher margins and cross-functional alignment to achieve your pricing strategy.

We teach our transformation clients to:

Holden Advisors - Trusted partner to global organizations Understand their differential value and have the backbone to get paid for it
Holden Advisors - Trusted partner to global organizations Build and refresh a product-services portfolio to tune value delivered to customer needs
Holden Advisors - Trusted partner to global organizations Embed value into the product and service innovation process
Holden Advisors - Trusted partner to global organizations Level the playing field by getting beyond procurement to have value-based conversations with users and decision-makers

Drop us a line discuss how your company can maximize your pricing potential and realize market leading growth: Cholden@holdenadvisors.com

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