Drive Your Value Message with White Space

Posted 28 Jun, 2017 | Posted in: Newsletter | Tagged: ,
Travis UmplebyWritten by Travis Umpleby

You are sitting across the table from an important influencer within your customer’s buying center. You scheduled this meeting to outline how your new product helps the customer’s teams improve performance. You present one customer value prop after another, so many in fact, there’s no way you can lose. Except for one thing. The value proposition that the influencer cares… Read More