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“When managers are desperate to close business, they lose the ability to pursue profitable business.”

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Some marketplace trends can seem too dauntingly complex to analyze. Others can be so subtle they’re off the radar screens of most business leaders. Holden tackles these topics with a sure grasp of marketing strategy and a knack for getting to the heart of the issue.

  • Holden Advisorss on Survival Pricing: Prolonged Economic Crisis Requires Immediate, Unconventional Tactics
    October 8, 2008 Press Release ...

  • Holden Advisors Launches New Pricing Podcast Series: Pricing with Confidence Podcasts Helps Managers Squeeze Profits out of a Tough Economy Press Release

  • Reed Holden to speak at Columbia Business School’s Executive Education Seminar “Strategic Pricing” Press Release
    April 17, 2008

  • Avoid the Slippery Slope of Price Discounts in a Slow Economy Press Release
    March 14, 2008

  • Make Peace in the Warring Tribes... How to Work Together to Improve Revenues and Profits Press Release
    February 28, 2008

  • Pricing with Confidence Authors Name "Pricing Cheers and Jeers" Finalists Press Release
    February 19, 2008

  • Radical New Book Contrarian - and Proven - Pricing Strategy Press Release
    February 11, 2008

  • Is the Recession Eroding Your Profits? Press Release
    January 31, 2008

  • Five Signs It’s Time to Change Your Company’s Pricing Strategy Press Release
    January 23, 2008

  • Avoid the Pitfalls that Pilfer Profits in an Economic Downturn Press Release
    January 11, 2008

  • Columbia Business School Appoints Reed Holden Adjunct Associate Professor Press Release
    October 31, 2006

  • Kick the Discounting Habit Press Release
    October 18, 2007

  • How can businesses fight the effects of commoditization

  • Simple keys to growing revenues and profits at that same time

  • How to bundle products and services to boost your revenues

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