Holden Advisors Pricing Strategies


 

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Our Authors

 

“Any pricing strategy will fail unless managers have the backbone in the selling process to defend it.”

Reed Holden & Mark Burton

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Building Valuable Customers

Pricing PodcastsclearPodcasts: 10 Ways to Stop Leaving Money on the Table

 

The podcasts are a series of pricing podcasts, based on the hot new pricing book Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table and other timely pricing topicsIn the podcasts, Reed Holden discusses ideas that will help you increase your revenues and profits. To listen to a podcast, click the appropriate link.

 

Pricing Insights and Sales Negotiation Strategies

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Watch Holden Advisors' CEO Reed Holden discuss pricing insights and sales negotiation strategies.

 

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Procurement Podcasts

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In this two-podcast series, Dr. Holden helps you prepare your playbook for the buzz saw of procurement negotiations.

 

 

 

 

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Dealing with Procurement with Confidence: Procurement the New Normal for Sales?

 

Listen to podcast

 

 

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Dealing with Procurement with Confidence: Procurement Buzz Saws & Rabbits

 

Listen to podcast

 

 

             

 

 

Special Podcasts

 

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Preparing for a Return to Growth (more info )

 

Listen to Podcast

   
   

Strategies for Pricing in Turbulent Times

 

Listen to Podcast

   
             

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Podcasts: 10 Ways to Stop Leaving Money on the Table

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The Pricing Imperative

 

Listen to Podcast

 

 

2.

 

What is Your Pricing Purpose?

 

Listen to Podcast

 

 

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Replace Your Discounting Habit with a Little Arrogance

 

Listen to Podcast

 

 

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Understanding Value: Fundamental for Price Strategy and Poker Playing

 

Listen to Podcast

 

 

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Pick A Pricing Strategy: How to Have the Right Price at the Right Time

 

Listen to Podcast

 

 

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Play better poker with customers

 

Listen to Podcast

 

 

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Price like the Airlines – Almost: Price to Increase Profits

 

Listen to Podcast

 

 

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Break the Cycle of Meaningless Price Increases

 

Listen to Podcast

 

 

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Force Your Competitor to React to You

 

Listen to Podcast

 

 

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Build Your Selling Backbone: Tactics to Trump Procurement

 

Listen to Podcast

 

 

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Build Your Pricing Confidence One Step at a Time – Even as Economy Falters

 

Listen to Podcast

 

 

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Confidence in Value = Confidence in Price

 

Listen to Podcast

 

 

             

 

 

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Strategy and Tactics
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