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“Any pricing strategy will fail unless managers have the backbone in the selling process to defend it.”

Reed Holden & Mark Burton

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Building Valuable Customers

podcasts

 

The podcasts are a series of pricing podcasts based on the hot new pricing book Pricing with Confidence: 10 Way to Stop Leaving Money on the Table.  Over the next several weeks, Holden Advisors will be releasing 1-2 short podcasts a week in which Reed Holden discusses ideas that will help you increase your revenues and profits. 

 

In the course of the series, Reed will offer short segments on the following topics and more. To listen to a podcast, click the appropriate link.

 

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PodCast Name

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Download

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1.

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The Pricing Imperative

 

Listen to Podcast

 

 

2.

 

What is Your Pricing Purpose?

 

Listen to Podcast

 

 

3.

 

Replace Your Discounting Habit with a Little Arrogance

 

Listen to Podcast

 

 

4.

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Understanding Value: Fundamental for Price Strategy and Poker Playing

 

Listen to Podcast

 

 

5.

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Pick A Pricing Strategy: How to Have the Right Price at the Right Time

 

Listen to Podcast

 

 

6.

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Play better poker with customers

 

Listen to Podcast

 

 

7.

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Price like the Airlines – Almost: Price to Increase Profits

 

Listen to Podcast

 

 

8.

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Break the Cycle of Meaningless Price Increases

 

Listen to Podcast

 

 

9.

 

URGENT Podcast: Strategies for Pricing in Turbulent Times

 

Listen to Podcast

   

10.

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Force Your Competitor to React to You

 

Listen to Podcast

 

 

11.

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Build Your Selling Backbone: Tactics to Trump Procurement

 

Listen to Podcast

 

 

12.

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Build Your Pricing Confidence One Step at a Time – Even as Economy Falters

 

Listen to Podcast

 

 

.13.

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Confidence in Value = Confidence in Price

 

Listen to Podcast

 

 

 

 

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Strategy and Tactics
Buy this book at:
amazon.com
Barnes & Noble
Books A Million
800ceoread

 

 

 

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