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Reed_HoldenBulletin – special edition to discuss immediate pricing strategy changes companies need to make during the economic crisis


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#9 in Series - URGENT Podcast: "Strategies for Pricing in Turbulent Times"
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Date: October 8
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Pricing
Building Valuable Customers

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You know your customers.


You have the products and services they need.
Are you confident that you have the right price?


Setting and managing prices is one of the toughest challenges in business. By getting it right, companies can generate significantly higher profits and value. Yet, when faced with new market entrants, aggressive competitors and resistant customers, many businesses react by cutting prices – an action that signals a lack of pricing confidence to the marketplace.

 

Holden Advisors helps you gain competitive advantage with the right price.

 

We build certainty through analytics. Our team works with you to quantify the value customers get from your offerings, then transforms that knowledge into pricing strategies, recommendations and tools.

 

We build confidence through people. Our team helps you make pricing discipline an effective part of your company culture. We train your staff to be confident communicators and negotiators of price, even when faced with competitive pressures or a poker-playing customer.

 

The results are clear:

Holden Advisors’ clients consistently grow operating income 30% to 50% following our work together.

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Survival pricing for the 2nd worst economy in the history of the country: Read advice here

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outsource
Mark Burton Presents “Innovative Pricing Strategies”

Outsource World Conference in New York, NY

October 15-16 - Register here

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PPS
Steve Haggett Presents “Innovating Down”

PPS Fall Pricing Conference in Miami, FL

October 29-30, 2008 - Register here
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itsma
Dr. Reed Holden presents “Marketing Rules for More Effective Pricing”

ITSMA 2008 Annual Marketing Conference in Boston, MA

November 4-5, 2008 - Register here

 

Newsletter: Pricing Ideas - Enroll Here

 

Test Your Pricing Quotient: More...

 

Press Releases

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Holden Advisors on Survival Pricing: Prolonged Economic Crisis Requires Immediate, Unconventional Tactics More...

 

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Velocity

Book Review

 

Reed Holden Blog
Mark Burton Blog

 

AMA

Ten Rules to Achieve Pricing Confidence in a Downturn - By Reed Holden & Mark Burton More...

 

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Seminar: Pricing with Confidence
Geared to a cross-functional audience preparing them to be more effective at pricing and linking to the company’s financial goals. More...

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