The path to pricing confidence is different for every company, so Holden Advisors has created a range of services that can be tailored to your organization and its distinct competitive challenges. Combining decades of work as business leaders, consultants and pricing analysts, our team turns detailed knowledge of customer value into profit-boosting action.

Pricing With Confidence Audit. Guided by the ten rules for pricing with confidence, our audit fully evaluates your current pricing practices. We then transform audit results into: insights into the actions that undermine pricing confidence; a roadmap for better pricing performance; and a compelling business case for change.

Pricing Workshops. Our ready-for-action workshops guide your team through the pricing process—from understanding your value to the customer to setting price strategy, metrics and models into place—or focus on specific pricing issues. These 4- to 6-hour sessions include review of relevant content, hands-on exercises using our proprietary tools, and individual homework between sessions. When sessions end, attendees leave with objectives, next steps and deadlines for real-life application activities.

Pricing Offerings with Confidence Engagement. We assess sales data, market outlooks, and customer feedback to identify opportunities to maximize your revenues and profits. At the same time, we work with sales teams to develop clear, compelling value messaging to improve adoption and to ensure the information works in the field. Our process can help you if you are launching innovative new products, entering new market segments, or where accurate data is more challenging to develop.

Competitive Pricing Strategy. Our pricing strategy engagement delivers a rational approach to increasing revenues and profitability. We analyze the effects of competitor actions, measure financial value to customers, then provide specific pricing and packaging strategies as well as guidelines for negotiation and communicating price.

Managing Your Prices With Confidence. Holden Advisors develops a comprehensive price management system: processes, policies and measures to help you control discounting and increase profits. We analyze your current price management processes, then identify opportunities for improved workflows, role definitions and data handling. We tie it all together with change management processes that help you define a vision, ensure alignment and develop necessary functions and skills.