When is a Price War, Not a Price War?

Posted 03 Aug, 2017 | Posted in: News
Richard HarringtonWritten by Richard Harrington

When is a price war, not a price war? A price war is brewing over the skies of Europe.1,2 The low-fare section of the market is known for its brutally low prices, as it slashes extras to appeal to budget conscious travelers. This week, Michael O’Leary, the Chief Executive of Ryanair, Europe’s biggest airline (by number of passengers), fired the… Read More