“Most offerings are undervalued by customers and a significant number do not have a sustainable position in the market.  What about yours?”

Reed Holden & Mark Burton

New Book Debuts

See the book launch event. More...

Co-founders Dr. Reed Holden and Mark Burton have released a new book that illuminates new pathways to pricing success. With ten simple rules, PRICING WITH CONFIDENCE demonstrates how managers can deliver both healthy profit margins and robust revenue growth while kicking their dreaded discounting habit. It’s a simple matter of linking the prices you charge to the value you deliver so your company can customize offerings for various types of buyers and differentiate your products from the competition. More...

Delivering the Message

Dr. Reed Holden and Mark Burton will appear in select cities as part of the release of their new book, Pricing with Confidence.

• Check back for updates to he schedule.

The Strategy and Tactics of Pricing

Dr. Reed Holden, Co-author

A comprehensive, managerially-focused guide to formulating pricing. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies. The book now in its 3rd edition is the largest selling book on pricing in both academic and professional markets.