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Your Customers Want You to Grow with Them…Just Listen!

Listening to your customer's needs and meeting them are the key to mutually profitable growth
By Saad Shahzad Every company that we have worked with wants to grow. They set growth targets and communicate it to their shareholders. Achieving these targets can mean make or…

Value Isn't Value Until It's Applied!

The key is to ask good questions
By Tannis Ashworth We all like to believe we understand the value our products and services will bring to our customers.  We study our products and link the benefits of what ou…

What is the Outcome?

Focus on customer outcomes to improve pricing and sales
By Reed Holden  It was a tough conversation but in the end it was simple and quite insightful.  It started with a client pushing back on price.  We responded that it was going …