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Influencers - The Force Behind The Sales Negotiation

What role do influencers play in a sales negotiation? The answer is a big one. If you underestimate these influencers or worse, miss one in the sales process, you may be surprised by the outcome. Learn how to identify these critical role-players in you…
By Tannis Ashworth and Chris Mitchell   In a recent conversation with a sales team, we learned they had invested days into writing a fifty page RFP for a 15-year customer.  … http://www.holdenadvisors.com/holden-resource-center/blog/2016/08/influencers-force-behind-sales-negotiation/