New York Times, From Christmas Fixture to Film Star
By Adele McLean
The tale of the commodity Christmas tree.
Twas the night before Christmas and all th… http://www.holdenadvisors.com/holden-resource-center/blog/2015/12/how-loyal-are-your-customers-christmas-tree-vendors-friendships-inspire-film/
Give-Gets shift the power back to the seller
By Ellen Quackenbush
In my last blog, I talked about how The Challenger Sale and Negotiating with Backbone is the one-two punch to winning profitable business in today’s tough … http://www.holdenadvisors.com/holden-resource-center/blog/2015/challenger-backbone-part-ii/