Who We Are
Holden Advisors helps clients increase revenue and profits through a confident approach to pricing. As cutting-edge thought leaders in the pricing space, our consultants create strategies that work beyond a conference room. We deliver pricing analysis, strategy, processes, and training that are field-tested, empowering sales to defend prices.
We work with clients who are:
- Negotiating with procurement
- Positioning services as their greatest differentiator and profit maximizer
- Expanding into new markets or new offerings
- Dealing with acute margin pressure
- Seeing volumes return, but not revenues
- Challenged by a broken pricing process that cannot respond to sales or customers timely, efficiently, and knowledgeably
The Holden Advisors Difference:
- Thought-leadership. We build competitive advantage in pricing by helping clients implement the right profit building solution.
- Collaboration. We work with sales, marketing, finance and pricing to achieve pricing power.
- Comprehensive view. We look at both quantitative and qualitative aspects of pricing to help you illuminate an offering’s clear value to a customer.
- Analytical and practical approach. We transform exacting analysis into solutions your sales force can defend face to face with your customers.
- Executive advisor. We have decades of experience as sales managers, marketers, and world-class pricing leaders, so we know first-hand what you’re facing.
- Focus on action. We go beyond strategies and automated systems to help you build pricing confidence into the way your team operates.
- Straight talk. We identify the tough issues and tell you what we think and why—so you can confront challenges head-on.
Learn more about our Value DisciplineSM approach.

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