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How to Compete and Win in a Broken Economy
"Price Cutting as a Strategy Won't Work"
By Reed Holden [PDF]
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Five Pricing Strategies For Companies During A Recession
Interview with Reed Holden & Mark Burton (More...) |
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The Pricing Game: Should RFPs be Deep-Sixed?
By Reed Holden More...
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Kick the Discounting Habit: the First Step for More Effective Pricing
By Reed Holden [PDF] |
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Control Your Pricing through Revenue Planning
by Mark Burton & Jason DePue
Making last-minute price concessions is not the way to meet revenue goals, say authors Mark Burton and Jason DePue. They show how companies can avoid the usual “end-of-quarter” frenzy to make numbers by use of Revenue Planning. Carefully applied, this process will ensure companies meet their projections, while maintaining the integrity of their pricing processes. [PDF] |
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Rocket Plan
By Mark Burton and Steve Haggett
Holden Advisors "Pricing Innovations" article is published in the AMA’s Marketing Management. Companies can fuel success with a rigorous pricing approach – one that measures customer value, the innovations nature, and the product category life cycle stage. [Request article] |
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Strategic Account Management Association ( Focus: Account Manager)
Selling with Confidence: How to Keep Revenue and Prices up at Strategic Accounts [PDF] |
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Book Review [PDF] |
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Executive Action Series
The Profit in Smarter Pricing [PDF] |
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The One Piece of Advice You Need to Get the Fees You Deserve
A RainToday.com Special Report from 12 Experts in Pricing Professional Services [PDF] |
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Rocket Plan
By Mark Burton and Steve Haggett
Article on How to Price Innovation [Request PDF] |
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10 Rules to Achieve Pricing Confidence
Understand and project your value [PDF] |
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Recession Question [PDF] |
