Companies with an eye for getting control of pricing realize they must look beyond the pricing team or a few select product managers.  Discounting has become rampant and often value is negotiated away to win the business.  In today’s economy, driving profitable growth is everyone’s job.  From sales to operations to executives, everyone in the company should raise their level of competency to better prepare for global competition, negotiations with procurement professionals, and to improve the trust between you and your customer.

Begin the process of instilling practical and easy-to-implement pricing improvements across the organization. Use our program with content based on key components of our Pricing with Confidence book as a cost effective way to set the standard baseline for pricing rules with all constituents.  Program delivery vehicles can be selected or combined to drive messaging across large audiences or global organizations in a consistent manner.

Test your own competency by taking our Pricing Quiz. More…

Audiences: sales, sales support, product management, new pricers, and executive management.

Workshop formats

• Classroom facilitation
• Two four-hour sessions
• Templates and tools that are easy to use
• Instructor led and highly interactive
• Case studies to apply learnings
• Web-based modules (Listen to sample)
• Pre-recorded, web-available training in 45-minute to two-hour increments
• Electronically delivered and available via Internet or iTunes
• Presented in a conversational style with professional interviewer hosting the Holden facilitator
• Sustains interest with listener
• Cost effective for geographically dispersed constituents
• Train the trainer programs, web conferencing, and streaming video options available

Custom training and web-based programs focused on your industry, competition, or specific development areas can be developed quickly and easily. Testing can be offered to coincide with the training.

Program Example