There’s One Good Pricing Purpose: Increase Profits!
Holden Advisor Consultants use the Pricing Leadership Framework as foundation for client work, including building pricing capabilities, pricing strategies, and processes.

Pricing occurs at two levels: strategic and tactical.  The strategic level involves, first, setting pricing and offering strategies and, second, establishing list prices.  It is also at the strategic level that firms implement their base pricing foundation: price to value, cost-plus pricing, market-driven pricing, or a combination.  At the tactical level of pricing, companies manage transaction prices and the rules of engagement for price negotiations.  At Holden Advisors, we use this framework to help our clients identify areas of profit opportunity and develop an actionable, realistic plan that can produce faster responses in sales negotiations, tighter price controls, functional alignment and most importantly bottom-line growth. 

For more information about how the Pricing Leadership Framework can work for your company, contact Carolyn Holden at 978-405-0021 or email. You can also reference Pricing with Confidence by Reed Holden and Mark Burton.