Collapsing demand is creating seemingly unbearable pressure to reduce prices.  More and more price reductions are seen as essential just to maintain relationships – even as volumes drop.

Managers are caught in a pricing trap. Respond to the pressure and you risk destroying the integrity of your prices and losing your “pricing dignity.”  Hold prices and the competition may gladly take market share. 

What’s the most profitable way to respond?

From the authors of Pricing with Confidence, this ½ day workshop will help your team:

• Identify which customers should receive a price decrease...and which shouldn't
• Define how to change prices and maintain the integrity of list prices
• Identify fences to protect high-value offerings from price erosion
• Define "give-gets" to ensure a fair return on price reductions and position your pricing for the future
• Create a communication plan to support sale

Companies that have undertaken similar programs have been able to maintain share or capacity utilization and prevent profit loss.