Holden Advisors’ pricing experts are sought out by major news outlets for their insightful commentary on the challenges of pricing and selling in a highly competitive marketplace. Why? Because we transform topics like market analysis and pricing strategy into concrete, down-to-earth concepts through our deep business experience and direct style.
June 3, 2011
A Sweet Victory [PDF ] Killing Giants
December 2009Price Fixing [PDF ]
September 25, 2009
Aim for the Right Price: Set it in Stone
April 13, 2009
Is Your Price Right?
December 1, 2008PDF ]
October 1, 2008
Expanded Opportunity [PDF ]
October 15, 2008PDF ]
September 2008
Common Pricing Strategies and Why They Fail [PDF ]
by Reed Holden and Mark Burton
August 2008
Promotional Products Business
Recession Question [PDF ]
August 2008
Recession Pricing Do's and Don'ts [PDF ]
by Reed Holden and Mark Burton
July 31, 2008
10 Rules to Achieve Pricing Confidence
Understand and project your value
May 28, 2008
AMA Podcast featuring Reed Holden
May 9, 2008
Boston Business Journal
Great salespeople not created in a day, or one session [PDF ]
May 5, 2008
B to B: How to Price Smart in a Recession [PDF ]
May 1, 2008
Consulting Magazine: Pricing with Confidence [PDF ]
May 5, 2008
How to Price Smart in a Recession [PDF ]
April 2008Stock$hotz.TV Interviews Dr. Reed Holden
March 2008n [PDF ]
March 28, 2008PDF ]
March 28, 2008
Your products and services are an investment, not an expense. [PDF ]
March 17, 2008
Make Sure Price is Right
March 2008Ten Rules to Achieve Pricing Confidence in a Downturn
By Reed Holden & Mark Burton [PDF ]
March 17, 2008Listen...
March 17, 2008Make Sure Price Is Right
March 14, 2008The price is right (and wrong) [PDF ]
February 20, 2008PDF ]
February 25, 2008PDF ]
February 22, 2008Industry Report: Pricing with Confidence
February 22, 2008Wealth of Knowledge Available at Upcoming Conference
February 19, 2008PDF ]
my recent interview with Jim Blasingame (on the Small Business Advocate show)
February 14, 2008Ten Rules to Achieve Pricing Confidence
Common Pricing Strategies and Why They Fail [PDF ]
End the Discounting Habit And other rules for pricing with confidence
January 31, 2008Price Competition Is a Fool's Game By Reed Holden and Mark Burton
When negotiating price with a B2B customer, how many times have you agreed to a low price because a competitor is doing it? More...
September 13, 2007Fortune Article
" Raising Prices, Keeping Customers"More...
May 1, 2005AMA Marketing News "Bases Covered - Military Duty Transfers Well to Marketing"
Read an interview with Holden Advisors Director, Mike Lawson, while on duty in Iraq. (See page 2, column 2 of the article.) More...
April 2005Opinion: All banks are not alike: Getting out of the commodity trap
The International Journal of Transformation 13th issue by Capco Institute has published an opinion paper by Dr. Reed Holden. More..
June 2005Is It Time to Raise Prices? Boost Your Bottom Line by Taking the Guesswork Out of Pricing
By Allison Stein Wellner, (c) 2005 Gruner + Jahr USA Publishing. First published in Inc Magazine . Reprinted with permission. More..
