Holden Advisors

Profitable Growth for Global Organizations

Don't Give Away Your Value. Win at YOUR Price.

Value

Know your customer Find Out More

Price

Kick the discounting habit Find Out More

Negotiate

Negotiate with Backbone to win Find Out More

OUR MISSION IS CLIENT IMPROVEMENT.
YOUR IMPROVEMENT.

We live for it.  Our clients love the challenge of moving their organization forward, building new capabilities, and the payoff of breakout growth.  That’s why they work with us.

Collaborative teams and actionable insights drive results:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

Dynamic Pricing Warning

An RFP Just Arrived…

Posted 20 Sep, 2017 | Posted in: Sales Effectiveness | Tagged: , , , , ,

An RFP Just Arrived… An RFP just arrived in your email. No, you were not expecting this RFP: it came out of the blue.  It could have come from that company, that organization, or that agency you have approached time and again. You might have already been doing business or never worked with them at all. That does not matter,… Read More

Reduce, Reuse, Recycle: Reinforcement for Lasting Change

Posted 20 Sep, 2017 | Posted in: Sales Effectiveness | Tagged: , ,

Reduce, Reuse, Recycle: Reinforcement for Lasting Change Let’s face it, Sales transformation is all about change.  Change is all about choices.  But how do you support change that lasts? Choose reinforcement. We all want to avoid the revolving door of sales training programs that sap morale and have you searching high and low for ROI.  How can you reduce the… Read More

Amazon to North American Cities: Calling all Rabbits

Posted 20 Sep, 2017 | Posted in: Newsletter | Tagged: , , ,
Richard HarringtonWritten by Richard Harrington

Last week, big city mayors across the US received the kind of news they dream about: Amazon is looking for a second corporate headquarters, with the promise of billions of dollars of investment and a potential of 50,000 new jobs.1 Time for negotiating tactics.  Get to work on that proposal – re-election awaits! While Amazon’s unusual tactics have caught the… Read More