Holden Advisors

Trusted partner to global organizations

Pricing and Sales Strategies to Fuel Transformative Growth

Value Culture

Transform product silos to business value culture for breakout growth Find Out More


Arm cross-functional teams to impact customer operations Find Out More

Drive Profit

Enable your sales force to get your price, and Negotiate with Backbone Find Out More

Build, Collaborate, Drive

Holden Advisors works collaboratively with our clients to build and drive profitable growth. We specialize in developing value capabilities and executing price through the salesforce. Our team of value-based pricing experts, sales specialists, and change agents builds cross-functional alignment and understanding of business value to transform go-to-market practices, set and get price, and enable breakout growth.

Practical and actionable insights drive results for clients:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

Holden Advisors - Trusted partner to global organizations

3 Keys to Price Analytics Success – Video

Mayuresh SaravanakumarWritten by Mayuresh Saravanakumar

Mayuresh Saravanakumar lays out his framework in the video below for creating a simple approach to pricing analytics success:  Identify, attack, and monitor. See also Mayuresh’s other blogs on pricing analytics including examples analyses and dashboards here.      

Copyright: sifotography / 123RF Stock Photo

Why Can’t Sellers Close the Deal?

Tannis AshworthWritten by Tannis Ashworth

We meet and work with sales managers all over the globe and a question we are asked frequently is, “Why can’t my sellers close the deal?”  It is an important question to consider, but we must first establish a few assumptions. Sellers want to close the deal – it’s how they get paid and makes them feel great! Closing is… Read More

Holden Advisors - Trusted partner to global organizations

3 Ways To Start Building an Enterprise Sales Process

Posted 28 Jun, 2017 | Posted in: Newsletter | Tagged: ,
Joanna VanDeWaterWritten by Joanna VanDeWater

Most sellers follow some sort of sales process. The companies for whom they work may not label specific stages or track opportunities within them; nevertheless, the process exists. As an independent business owner, I was keenly aware of how many people I needed to contact to hold a certain number of consulting appointments to sell a certain number of products…. Read More