Holden Advisors

Trusted partner to global organizations

Pricing and Sales Strategies to Fuel Transformative Growth

Value Culture

Transform product silos to business value culture for breakout growth Find Out More


Arm cross-functional teams to impact customer operations Find Out More

Drive Profit

Enable your sales force to get your price, and Negotiate with Backbone Find Out More

Build, Collaborate, Drive

Holden Advisors works collaboratively with our clients to build and drive profitable growth. We specialize in developing value capabilities and executing price through the salesforce. Our team of value-based pricing experts, sales specialists, and change agents builds cross-functional alignment and understanding of business value to transform go-to-market practices, set and get price, and enable breakout growth.

Practical and actionable insights drive results for clients:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

Holden Advisors - Trusted partner to global organizations

Value Advice for Financial Advisors

Posted 22 May, 2017 | Posted in: News, Pricing
Richard HarringtonWritten by Richard Harrington

In an article in the Wall Street Journal last week, columnist Andrea Fuller detailed her journey through the frustrations of trying to find out the fees (read: price) she pays her financial advisor. Due to conflicts of interest, the WSJ does not allow reporters to invest in individual stocks, so she has a blend of mutual funds and Exchange Traded… Read More

Change Your Customer Relationship and Eliminate Profit-Eroding Bad Habits

Posted 07 Apr, 2017 | Posted in: Newsletter
Tannis AshworthWritten by Tannis Ashworth

I had lunch recently with Mark S., owner of a small manufacturing and distribution firm who announced, “I had to divorce one of my largest customers today.” I wasn’t taken back by his statement, as I have always known Mark to manage his business well. However, I was curious to know, “Why?” His response was simple, “We weren’t making any… Read More

A Culture of Asking Questions

Posted 07 Apr, 2017 | Posted in: Newsletter
Richard HarringtonWritten by Richard Harrington

Commentary by Richard Harrington From: “Bursting the CEO Bubble” by Hal Gregersen hbr.org, March/April 2017 In his excellent article in this month’s Harvard Business Review, Hal Gregersen details the issues facing senior leaders in organizations leading them to insulate themselves in a “cocoon.” The nature and power of their role leads employees often only telling them what they want to… Read More