Holden Advisors

Trusted partner to global organizations

Pricing and Sales Strategies to Fuel Transformative Growth

Value Culture

Transform product silos to business value culture for breakout growth Find Out More


Arm cross-functional teams to impact customer operations Find Out More

Drive Profit

Enable your sales force to get your price, and Negotiate with Backbone Find Out More

Build, Collaborate, Drive

Holden Advisors works collaboratively with our clients to build and drive profitable growth. We specialize in developing value capabilities and executing price through the salesforce. Our team of value-based pricing experts, sales specialists, and change agents builds cross-functional alignment and understanding of business value to transform go-to-market practices, set and get price, and enable breakout growth.

Practical and actionable insights drive results for clients:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

The Actions for Strategic Pricing

Posted 17 Aug, 2017 | Posted in: Pricing | Tagged: , , , , , ,
Reed HoldenWritten by Reed Holden

Lately, we’ve had a lot of conversations with businesses that are ramping up “strategic pricing“. They’ve adopted more systematic approaches to pricing and have taken responsibility for setting prices away from salespeople. This transitions price away from the team worried about closing a sale to specialized pricing people who are worried about generating profits that meet company goals. That’s terrific…. Read More

When is a Price War, Not a Price War?

Posted 03 Aug, 2017 | Posted in: News
Richard HarringtonWritten by Richard Harrington

When is a price war, not a price war? A price war is brewing over the skies of Europe.1,2 The low-fare section of the market is known for its brutally low prices, as it slashes extras to appeal to budget conscious travelers. This week, Michael O’Leary, the Chief Executive of Ryanair, Europe’s biggest airline (by number of passengers), fired the… Read More

Channel Conflict With Nike and Amazon

Change that Channel? Nike Resolves to Fix Pricing Conflict with Amazon

Posted 26 Jul, 2017 | Posted in: Newsletter, Pricing | Tagged: , , , ,
Pete MorelliWritten by Pete Morelli

For over a decade, athletic titan Nike declined to partner with Amazon, America’s largest online retailer. Nike held out, wanting to carefully control brand messaging while enjoying higher margins through its distribution network of brick and mortar stores. On June 29th, Nike conceded by confirming a deal with Amazon to sell and distribute apparel and footwear. Ironically, consumers may not notice… Read More