Holden Advisors drives revenue and profit improvement by uncovering business value for customers. Our team delivers backbone building processes for setting prices, introducing value conversations with customers, and making sales people the champions of price strategy. We do this with consulting, coaching and training programs that drive real impact straight to the frontline of the customer buying experience.

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New White Paper
By Dr. Reed Holden
Making Salespeople Champions of Pricing Strategy Request here


Get our Newsletter with Sales & Pricing Ideas Enroll  

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Meeting Keynotes 
Click Here 

vendavo-holden-advisors.jpgHolden Advisors is a proud sponsor of the Vendavo Profit Summit 2015. Give sales the tools they need to defend price and value.  Stop by the Holden Advisors booth and ask us how.  Sign up 

icon_webinar_i.jpgWebinar - Replay
Escape the Margin Death Spiral: Protect Manufacturing Revenue and Profit
Mark Burton and Ashwin Somakumar
In case you missed it, watch the recording below
Webinar Recording | Request White Paper


Is Your Customer Bluffing? 
By Chris Mitchell
Many professional sellers think they are dealing with customers who appear to be Price Buyers, but the majority of these Buyers have a hidden agenda.  Read on.

soul-of-enterprise-holden.jpgInterview with Pricing Expert and Mentor:
Dr. Reed K. Holden

Hosted by Ron Baker & Ed Kless Listen