Holden Advisors

Profitable Growth for Global Organizations

Don't Give Away Your Value. Win at YOUR Price.

Value

Know your customer Find Out More

Price

Kick the discounting habit Find Out More

Negotiate

Negotiate with Backbone to win Find Out More

OUR MISSION IS CLIENT IMPROVEMENT.
YOUR IMPROVEMENT.

We live for it.  Our clients love the challenge of moving their organization forward, building new capabilities, and the payoff of breakout growth.  That’s why they work with us.

Collaborative teams and actionable insights drive results:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

Backbone for Big Law

Tim MullaneWritten by Tim Mullane

Backbone for Big Law As someone who has spent over a decade in law firm business development, I can think of no better industry that should adopt Negotiating with Backbone. While lawyers are fantastic at negotiating on behalf of their clients, they abhor negotiating on their own behalf. The results: discounted fees and declining realization. A decade ago, realization hovered… Read More

3 Keys to Overcome Fear and Realize Greater Pricing ROI

Saad ShahzadWritten by Saad Shahzad

As a pricing professional, I always love to quote the study that a 1% improvement in price leads to 11% in operating profit, whereas a 1% increase in volume sold improves only by 3.3%[1]. If the business case for managing and improving price is so apparent, why don’t more companies do it? There are multiple factors why a price improvement… Read More