Holden Advisors

Profitable Growth for Global Organizations

Don't Give Away Your Value. Win at YOUR Price.

Value

Know your customer Find Out More

Price

Kick the discounting habit Find Out More

Negotiate

Negotiate with backbone to win Find Out More

OUR MISSION IS CLIENT IMPROVEMENT.
YOUR IMPROVEMENT.

We live for it.  Our clients love the challenge of moving their organization forward, building new capabilities, and the payoff of breakout growth.  That’s why they work with us.

Collaborative teams and actionable insights drive results:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

The Actions for Strategic Pricing

Posted 17 Aug, 2017 | Posted in: Pricing | Tagged: , , , , , ,
Reed HoldenWritten by Reed Holden

Lately, we’ve had a lot of conversations with businesses that are ramping up “strategic pricing“. They’ve adopted more systematic approaches to pricing and have taken responsibility for setting prices away from salespeople. This transitions price away from the team worried about closing a sale to specialized pricing people who are worried about generating profits that meet company goals. That’s terrific…. Read More

When is a Price War, Not a Price War?

Posted 03 Aug, 2017 | Posted in: News
Richard HarringtonWritten by Richard Harrington

When is a price war, not a price war? A price war is brewing over the skies of Europe.1,2 The low-fare section of the market is known for its brutally low prices, as it slashes extras to appeal to budget conscious travelers. This week, Michael O’Leary, the Chief Executive of Ryanair, Europe’s biggest airline (by number of passengers), fired the… Read More

Channel Conflict With Nike and Amazon

Change that Channel? Nike Resolves to Fix Pricing Conflict with Amazon

Posted 26 Jul, 2017 | Posted in: Newsletter, Pricing | Tagged: , , , ,
Pete MorelliWritten by Pete Morelli

For over a decade, athletic titan Nike declined to partner with Amazon, America’s largest online retailer. Nike held out, wanting to carefully control brand messaging while enjoying higher margins through its distribution network of brick and mortar stores. On June 29th, Nike conceded by confirming a deal with Amazon to sell and distribute apparel and footwear. Ironically, consumers may not notice… Read More