Holden Advisors

Trusted partner to global organizations

Pricing and Sales Strategies to Fuel Transformative Growth

Value Culture

Transform product silos to business value culture for breakout growth Find Out More


Arm cross-functional teams to impact customer operations Find Out More

Drive Profit

Enable your sales force to get your price, and Negotiate with Backbone Find Out More

Build, Collaborate, Drive

Holden Advisors works collaboratively with our clients to build and drive profitable growth. We specialize in developing value capabilities and executing price through the salesforce. Our team of value-based pricing experts, sales specialists, and change agents builds cross-functional alignment and understanding of business value to transform go-to-market practices, set and get price, and enable breakout growth.

Practical and actionable insights drive results for clients:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

Learn More

Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

Learn More

About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

Learn More

Latest News

Drive Your Value Message with White Space

Posted 28 Jun, 2017 | Posted in: Newsletter
Travis UmplebyWritten by Travis Umpleby

You are sitting across the table from an important influencer within your customer’s buying center. You scheduled this meeting to outline how your new product that helps the customer’s teams improve performance. You present one customer value prop after another, so many in fact, there’s no way you can lose. Except for one thing. The value proposition that the influencer… Read More

Why You Need a Sales Team with Backbone

Posted 28 Jun, 2017 | Posted in: Newsletter | Tagged: ,
Reed HoldenWritten by Reed Holden

Okay, so managing a sales team can be tough. You have a sales team that is in the field doing all they can to hit their numbers and you’re at half-time. You’re asking, “Will we be where we need to be at the end of the year?” The question you should be asking is, “Do your sellers have a wishbone… Read More

Auto Draft

Posted 28 Jun, 2017 | Posted in: Uncategorized
Alison YamaWritten by Alison Yama