Holden Advisors

Profitable Growth for Global Organizations

Don't Give Away Your Value. Win at YOUR Price.

Value

Know your customer Find Out More

Price

Kick the discounting habit Find Out More

Negotiate

Negotiate with Backbone to win Find Out More

OUR MISSION IS CLIENT IMPROVEMENT.
YOUR IMPROVEMENT.

We live for it.  Our clients love the challenge of moving their organization forward, building new capabilities, and the payoff of breakout growth.  That’s why they work with us.

Collaborative teams and actionable insights drive results:

Holden Advisors - Trusted partner to global organizations 120% uplift in profits and 100% customer retention after a price increase
Holden Advisors - Trusted partner to global organizations $65M in revenue improvement from one customer negotiation
Holden Advisors - Trusted partner to global organizations $450M growth in operating income by implementing a new approach to pricing high-value products

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.

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Sales Effectiveness

Drive profit and capture transformative, profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.

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About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business, learn more.

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Latest News

A discount may not be the solution.

Do Price Discounts Solve Customer Service Issues? Not Really

Posted 14 Nov, 2017 | Posted in: Newsletter | Tagged: , , ,
Saad ShahzadWritten by Saad Shahzad

All pricers think there can be improvements in getting the right price. Recently, I experienced a situation with the right pricing, product, and negotiating strategy. The story starts with my wireless provider. I had issues of dropped calls and, in frustration, I called their customer service. The agent told me that there was a scheduled maintenance going on at the… Read More

Give Thanks

3 Profit Driving Advancements Worth Giving Thanks for This Year

Alison YamaWritten by Alison Yama

I love Thanksgiving. We get to focus on eating food (my favorite), watching football, spending time with family and friends, but most importantly, we all get to reflect on what we have to be thankful for this year. Family, friends, and health usually top the list and this year is no different. As we prepare for our Thanksgiving break, I… Read More

take tough negotiating tactics

When a Poker Player Gets Mad, You Might Be Winning

Reed HoldenWritten by Reed Holden

Over the past year, I have noticed an increase in “scorched earth” negotiating tactics. These are tactics which move beyond “going kamikaze” that I talk about in Negotiating with Backbone. This new tactic indicates that the other party is going to angrily walk away from the deal and hurt each of the parties in doing so. Here’s what I have… Read More