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AMA

Ten Rules to Achieve Pricing Confidence in a Downturn

By Reed Holden & Mark Burton
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Building Valuable Customers

Pricing

 

You know your customers.


You have the products and services they need.


Are you confident that you have the right price?


Setting and managing prices is one of the toughest challenges in business. By getting it right, companies can generate significantly higher profits and value. Yet, when faced with new market entrants, aggressive competitors and resistant customers, many businesses react by cutting prices – an action that signals a lack of pricing confidence to the marketplace.

 

Holden Advisors helps you gain competitive advantage with the right price.

 

We build certainty through analytics. Our team works with you to quantify the value customers get from your offerings, then transforms that knowledge into pricing strategies, recommendations and tools.

 

We build confidence through people. Our team helps you make pricing discipline an effective part of your company culture. We train your staff to be confident communicators and negotiators of price, even when faced with competitive pressures or a poker-playing customer.

 

The results are clear:

Holden Advisors’ clients consistently grow operating income 30% to 50% following our work together.

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SalesMarketing

The Way I See It: End the Discounting Habit
By Dr. Reed K. Holden
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InvestorsBusiness
Make Sure Price Is Right
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Seminar: Pricing with Confidence
Geared to a cross-functional audience preparing them to be more effective at pricing and linking to the company’s financial goals. More...

 

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Pricing Ideas - Enroll Here

 

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