Holden Advisors Fuels Transformative Growth

Holden Advisors works collaboratively with our clients to drive profitable growth. We specialize in developing value capabilities and executing price through the salesforce. As a team of subject matter experts and change agents, we build cross-functional alignment and understanding of business value to transform go to market practices, to set and get price, and to enable breakout growth.

As a trusted business partner to global companies, our clients have seen:

    • 120% uplift in profits and 100% customer retention after a price increase
    • 65M in revenue improvement from one customer negotiation
    • 450M growth in operating income by implementing a new approach to pricing high-value products

Are you ready to drive transformation in your business? Yes! Let's chat.

NEW! Mobile Learning to Help Build Negotiating Confidence


Introducing Backbone BASICS - A new digital learning experience for customer facing teams!  Holden Advisors newest addition to the Negotiating with Backbone line-up.

-Global reach for large sales teams
-Speeds negotiation skill development
-Reports progress back to sales managers and coaches
-Builds sales confidence to defend value and price

How do I get started? I want to know more.