Pricing and Backbone Negotiating Experts

Holden Advisors are thought leaders that build value-based price strategies to drive price leadership, selling backbone, and profitable growth. We coach our clients to manage with an outside-in view of the customer.  When you work with us, our subject matter experts are involved in every step of engagement to ensure that your team is building capabilities and skill in pricing strategy, implementation, and price negotiations. Our clients see improvement in ROS, higher average margins, and improved cross-functional alignment in our collaborative initiatives.


What is the Outcome?

By Reed Holden

Let's push our thinking to customer outcomes for improved pricing and selling.