Holden Advisors drives revenue and profit improvement by uncovering business value for customers. Our team delivers backbone building processes for setting prices, introducing value conversations with customers, and making sales people the champions of price strategy. We do this with consulting, coaching and training programs that drive real impact straight to the frontline of the customer buying experience.

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World class pricing Master Dr. Reed Holden keynotes Fall PPS conference. more...

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"Breaking Out of the Pricing Silo"
By Mark Burton, more...

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Right Thing for People, Wrong Thing for Shareholders?   
By Reed Holden
Gilead Sciences recently gave a 99% discount on a blockbuster drug to launch it in India.  Was this the right thing to do? Read on.