Pricing and Backbone Negotiating Experts

Holden Advisors is a team of pacesetters. We specialize in coaching clients to develop price to value capabilities and high impact sales negotiation skills for optimal results.   Our subject matter experts foster an outside-in view of the customer while providing a lens to diagnose and solve client’s evolving issues.  Our collaborative approach builds client capability which achieves improvement in ROS, higher average margins and improved, cross functional alignment.

NEW! Mobile Learning to Help Build Negotiating Confidence


Introducing Backbone Basics - A new digital learning experience for customer facing teams!  Holden Advisors newest addition to the Negotiating with Backbone line-up.

-Global reach for large sales teams
-Speeds negotiation skill development
-Reports progress back to sales managers and coaches
-Builds sales confidence to defend value and price

How do I get started? I want to know more.